ZP is speaking and exhibiting at the C3Bio conference, please come and meet us there.

Crossing two chasms to get to the sensor market:

Biosensors, Bioelectronics and Biodevices are nearly always developed to be practical devices to solve real world problems, the problem is there are two chasms one can fall into on the way to market success. The first chasm is between academic research and products on the market, and when one makes it to the market there is a second chasm between the enthusiastic early adopters and the cautious mainstream market.
To solve any problem, we must first identify it and the root causes and then we can discuss solutions. In this talk/discussion we layout the problems and the solutions.